Most football fans are thinking about the match-up between the Saints and the Colts later today. I, not being a huge fan of the game, am thinking more about the Super Bowl commercial controversy. Don’t think that I dislike football. I enjoy a good competitive game as much as anyone, and I’ll probably watch tomorrow.
The controversy over what ads CBS has decided to show and what they rejected is important, though. Those decisions over what an expected 90 million people will see says a lot about CBS’s and the NFL’s points of view. It also says a lot about what they think the 90 million viewers want to see.
The network rejected ads from ManCrunch, a gay dating website, and the web domain and hosting firm GoDaddy, whose ads have been rejected from previous Super Bowl broadcasts. CBS has agreed, though, to air a pro-life ad from conservative group Focus on the Family featuring Heisman Trophy winner Tim Tebow. There have been sexy ads that have aired during previous Super Bowls, including some from GoDaddy, and there will surely be some this year. There’s very little flesh in either the ManCrunch or GoDaddy ads, though. This seems to be more about sexuality than straight-up sex.
In the ManCrunch ad, two guy’s guys are on a couch watching a football game. Their hands touch over a bowl of potato chips, they share a glance and then they start making out. It’s nothing racier than something you might see on a late night sketch comedy (and apparently it’s already been done there). Here’s the ad:
In the GoDaddy ad, you have a gruff looking footballer who retires, comes out of the closet after leaving football, is flamboyantly gay, and starts a lingerie line using GoDaddy’s services:
See a pattern?