When the David Beckham underwear ad for clothing retailer H&M came on during the Super Bowl, CNN’s Roland Martin took to Twitter to comment on it. Now, Martin is under fire from gay rights group GLAAD.
Here are Martin’s tweets:
Ain’t no real bruhs going to H&M to buy some damn David Beckham underwear! #superbowl
Critics also point to a history of remarks including this piece he wrote on his website in 2006. In the post, he equates homosexuality to sinful behavior like stealing and infidelity and says his wife, a Baptist minister, “has counseled many men and women to walk away from the gay lifestyle.”
Fam, let me address the issue that some in the LGBT community have raised regarding some of my Super Bowl tweets yesterday. I made several cracks about soccer as I do all the time. I was not referring to sexuality directly or indirectly regarding the David Beckham ad, and I’m sorry folks took it otherwise. It was meant to be a deliberately over the top and sarcastic crack about soccer; I do not advocate violence of any kind against anyone gay, or not. As anyone who follows me on Twitter knows, anytime soccer comes up during football season it’s another chance for me to take a playful shot at soccer, nothing more.
Martin’s Twitter timeline is filled with protestations that he was just talking about soccer. Even if that’s the case, he implies football is a better sport because it’s manlier. And because it’s better and manly, it should beat up inferior and less manly sports – presumably, like soccer – and the people who like them. By saying a “real bruh” wouldn’t buy David Beckham’s underwear and by suggesting followers should “smack the ish [shit]” out of someone who likes the ad, he basically said my sport is better, manlier, and can kick the shit out of you and your sport.
Ad makers still don’t know how to appeal to men without pushing women away.
Volkswagen is going after men for the new version of the VW Beetle. The company found out the previous incarnation of the car had more female buyers than male ones. So, to make the new Beetle appeal to men, they say the car is “a boy.”
In the commercial for their low-calorie soda, the makers of Dr. Pepper Ten say it only has “ten manly calories” and the tag line is that “It’s not for women.”
Articles about the car and the soda point out that the conventional wisdom is that men won’t buy those products if they think the cars are for women or the drink doesn’t “seem macho enough.”
Maybe, but there must be a way to appeal to men without becoming that little boy who writes “no girls allowed” on his bedroom door. The Beetle ad is trying too hard: “This car isn’t girly,” implies the ad. Dr Pepper Ten tries to be so macho, I wonder if they considered infusing the drink with testosterone, too.
It doesn’t have to be this way. The Old Spice Guy doesn’t do this. Commercials for the body wash are technically aimed at women, but they still need a macho stamp of approval for men to use it. And by appealing to both men and women, the Old Spice Guy ads don’t exclude anything feminine to prove how masculine it is.
Leave your thoughts in the comments section below.
It’s always sad when someone dies at an early age. It’s particularly tragic when that person slowly kills himself while promoting his unhealthy lifestyle.
No, I’m not talking about Charlie Sheen.
The Heart Attack Grill is a restaurant in Phoenix that “glorifies obesity” according to founder, Jon Basso. The unhealthy menu includes a Quadruple Bypass Burger stacked with two pounds of beef and Flatliner Fries cooked in “pure lard.” They also serve “full sugar” Coca-Cola and no-filter cigarettes. If you weigh over 350 pounds, you eat for free.
Check out one of their ads:
“Mild death may occur,” might sound funny in the commercial. Sadly, though, death did occur. The man eating the burger in that ad was Blair River. The 6-foot-8, 575-pound River died last week at the age of 29. His friends think it was complications from pneumonia, but it’s hard not to wonder if obesity contributed to poor health that, in turn, led to his death.
River’s death is reminiscent of the two Marlboro Men, David McLean and Wayne McLaren, who died of lung cancer in the 1990s. In both the Marlboro ads and possibly the Heart Attack Grill ads, these men were paid to promote unhealthy activities, then died as a result of those activities. Both cases are incredibly ironic. By joking about death, the Heart Attack Grill ad is beyond ironic and just brutal.
So, did River’s death cause Basso to make any changes at the Heart Attack Grill?
I’m not a gamer and had no idea there was a video game for DJ-ing. But the DJ Hero 2 commercial got my attention. Not just because it’s a video game I might want to play (which is pretty rare), but because of it’s clear and overt use of race as something people could Mix 2Gether (their spelling).
The ad does two things. It puts race and the possibility of sex in the foreground. There’s the flirtatious steal of the hat and the kiss that gives the guy braces. The commercial also shows race as flexible when the two DJs partially switch skin colors.
It’s said Millenials aren’t as concerned about race as previous generations are. The folks at DJ Hero 2 are probably betting on this. I think they’re a little heavy-handed, though, in putting together the ideas of DJ-mixing and race-mixing. While that analogy might sound offensive, I don’t think the ad comes of that way. In the end, it’s a fun commercial that shows people of different races partying and having fun in ways not often seen in advertisements.
Hello, ladies. Look at your man. Now back to me. That’s not me below. That’s the Old Spice Guy. He’s on a horse, and he’s good for Black America. [The Root]
Ever lied to get laid? You could do time for it in Israel. An Arab man told a woman he was didn’t tell a woman he’s not Jewish, and she had consensual sex with him. The truth came out, and he was sentenced to 18 months in jail for “rape by deception.” [The Daily Beast via Haaretz]
Were you offended at the word “vagina?” It’s not a dirty word. So, there shouldn’t be a problem with saying it on television, right? That’s what I thought, until I read this.
Kotex is coming out with a new tampon line called U by Kotex. The original ad for the campaign used the word “vagina.” It turns out, using the proper word for female genitalia in a commercial was too much for three broadcast networks. So, they rejected it. Kotex came up with another version of the ad that replaced the v-word with “down there.” That was still over the line for two of those networks because they rejected the revised spot, too. (The networks involved weren’t disclosed.)
It’s bad enough that these corporations rejected the vagina version. It’s not like it’s inappropriate. The ad is for a tampon! But “down there” didn’t make it either? It’s vague, playful without being dirty, and relevant when talking about stuff that happens Down There. (Maybe they should’ve used vajayjay.)
So, after two strikes, here’s the sanitized version Kotex came up with:
Did you see the controversial Dodge commercial during the Super Bowl? Many people thought it was sexist. I thought it was whiny. Check it out.
The life of these guys are so miserable because they have to spend time with their mothers-in-law and take their wives’ calls? What assholes. These guys are whining about how whipped they feel because they have to watch “vampire shows?” Having to do those things doesn’t break down the American man. Feeling that those things do break it down is being whiny. It’s the opposite of the manly-man they’re trying to be.
I never understood the whole “life is over because I’m married” line of thinking. First, the reasons “life is so bad” always seemed lame, like in this commercial. And second, no one forced these guys to get married in the first place. So, conclusion: Stupid commercial.
A few weeks later, I noticed an ad for Dockers khakis that said “Wear the Pants.” I saw it and others for the same campaign in a few places in Midtown, but didn’t initially pay too much attention to them. Then I thought about “Wearing the pants” in light of the Dodge ad. It turns out the Dockers campaign is telling men to “wear the pants” to bring back manhood. Wearing khakis is going to bring macho back?
Most football fans are thinking about the match-up between the Saints and the Colts later today. I, not being a huge fan of the game, am thinking more about the Super Bowl commercial controversy. Don’t think that I dislike football. I enjoy a good competitive game as much as anyone, and I’ll probably watch tomorrow.
The controversy over what ads CBS has decided to show and what they rejected is important, though. Those decisions over what an expected 90 million people will see says a lot about CBS’s and the NFL’s points of view. It also says a lot about what they think the 90 million viewers want to see.
The network rejected ads from ManCrunch, a gay dating website, and the web domain and hosting firm GoDaddy, whose ads have been rejected from previous Super Bowl broadcasts. CBS has agreed, though, to air a pro-life ad from conservative group Focus on the Family featuring Heisman Trophy winner Tim Tebow. There have been sexy ads that have aired during previous Super Bowls, including some from GoDaddy, and there will surely be some this year. There’s very little flesh in either the ManCrunch or GoDaddy ads, though. This seems to be more about sexuality than straight-up sex.
In the ManCrunch ad, two guy’s guys are on a couch watching a football game. Their hands touch over a bowl of potato chips, they share a glance and then they start making out. It’s nothing racier than something you might see on a late night sketch comedy (and apparently it’s already been done there). Here’s the ad:
In the GoDaddy ad, you have a gruff looking footballer who retires, comes out of the closet after leaving football, is flamboyantly gay, and starts a lingerie line using GoDaddy’s services: