Posts tagged: Dockers

Bringing Macho Back

By , March 8, 2010 4:36 pm

Did you see the controversial Dodge commercial during the Super Bowl? Many people thought it was sexist. I thought it was whiny. Check it out.

The life of these guys are so miserable because they have to spend time with their mothers-in-law and take their wives’ calls? What assholes. These guys are whining about how whipped they feel because they have to watch “vampire shows?” Having to do those things doesn’t break down the American man. Feeling that those things do break it down is being whiny. It’s the opposite of the manly-man they’re trying to be.

I never understood the whole “life is over because I’m married” line of thinking. First, the reasons “life is so bad” always seemed lame, like in this commercial. And second, no one forced these guys to get married in the first place. So, conclusion: Stupid commercial.

A few weeks later, I noticed an ad for Dockers khakis that said “Wear the Pants.” I saw it and others for the same campaign in a few places in Midtown, but didn’t initially pay too much attention to them. Then I thought about “Wearing the pants” in light of the Dodge ad.┬áIt turns out the Dockers campaign is telling men to “wear the pants” to bring back manhood. Wearing khakis is going to bring macho back?

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