Posts tagged: Tampons

Don’t Say Vagina!

By , March 20, 2010 5:09 pm

Were you offended at the word “vagina?” It’s not a dirty word. So, there shouldn’t be a problem with saying it on television, right? That’s what I thought, until I read this.

Kotex is coming out with a new tampon line called U by Kotex. The original ad for the campaign used the word “vagina.” It turns out, using the proper word for female genitalia in a commercial was too much for three broadcast networks. So, they rejected it. Kotex came up with another version of the ad that replaced the v-word with “down there.” That was still over the line for two of those networks because they rejected the revised spot, too. (The networks involved weren’t disclosed.)

It’s bad enough that these corporations rejected the vagina version. It’s not like it’s inappropriate. The ad is for a tampon! But “down there” didn’t make it either? It’s vague, playful without being dirty, and relevant when talking about stuff that happens Down There.¬†(Maybe they should’ve used¬†vajayjay.)

So, after two strikes, here’s the sanitized version Kotex came up with:

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